The London Stock Exchange is looking for a new name for the business that will own the merged LSE and Borsa Italiana.

Although the London exchange will retain its own name, the new entity will reflect the two components of the company, the LSE announced.

The London Stock Exchange has undergone yet more changes in its make-up as a result of the frantic tussle between rival Gulf States, Qatar and Dubai.

Dubai currently holds 29 percent of LSE shares after buying up most of the Nasdaq stake. Qatar has 21 percent but seeks more.

The LSE board sees the Qataris as friendly invaders — with a seat at the top table — and plans to help Dohar in Qatar become a world-class financial centre.

Meanwhile, the partnership between Nasdaq and Dubai (which owns 20 percent of the American exchange, while Nasdaq has 30 percent of the Dubai International Financial Center) is close to gaining control of Swedish-based exchange group, OMX, also a target for the Qatar Investment Authority.

American predator, Nasdaq, is reported to have agreed a deal to sell it’s 31 percent shareholding in the London Stock Exchange to the state-owned Qatar Investment Authority for £14 ($28) a share.

Nasdaq needs the money to raise its offer for the Scandinavian group, OMX.

So far, the motives of the Qataris for buying the share bundle is unknown. As a prelude to a full-scalle takeover bid, it would be unwelcome. The LSE would prefer a buyer who will support its long-term plans.

Big money from the Middle East is still stalking the London Stock Exchange.

The Qartar Investment Authority, which is also preparing to buy J Sainsbury, the British supermarket chain, is said to be joining forces with three major Italian investors to take Nasdaq’s stake in the LSE, worth around £1billion ($2bn).

Nasdaq is selling its shareholding to increase its offer for Nordic exchange OMX, where it is in competition with another Gulf state, Dubai.